‘Playing to win, how strategy really works’, was the topic presented by Angela Grogan of Best Business Results. Strategy is about making choices, increasing the odds of success combining rigour with creativity. Angela joined the dots between her chosen process and using Mindshop tools.If there is an upside to a crisis its rapid innovation. James Mason shared two tools – product surround & product portfolio analysis for advisors to help clients reshape products, services or even their whole business. A panel discussion focused on best practice sharing and collaboration between advisors, dealing with pressing current topics. The panel was joined by Mike Boyle – Sales Shift, Dan Gabbett – Robertson Scannell, Nikita Tomlinson – Sudburys and Russell Cummings – Shifft. There were so many great insights from this session but some stand outs were:
- Mindshop advisors have seen little or no drop off in retainer work
- There has been a shift in selling; a need to change the way we have conversations, starting with empathy, then moving into problem solving and only then, selling, but with a strongly tailored approach
- Watch for an emerging loyalty gap, customers are taking to opportunity to look around for alternative suppliers, so now is the time to be front of mind with marketing, demonstrating capability.
- Opportunities for future advisory – strategic planning to deal with navigating new environments and leadership training as some people’s skills have been found wanting.
- More online meetings balanced with face to face
Finally we congratulated all the Mindshop 2020 award winners and those celebrating membership milestones:
Rising Star: Ewen Fletcher
Value to Others: David Duffy
High Achiever: Angela Grogan
25 years: David Wilson, Barry Jenner
20 years: Michele Rawlins
15 years: Simon Fawkes
10 years: Peter Wallace, Greg Gunther, Cameron McGregor
Thanks to everyone for pivoting online with us, looking forward to the European and North American conferences in June.
