The Authentic Advisor Podcast – essential topics, practical insights from leading business advisors.

ARTICLE

The difference between business advisory & consulting can be summarised as ‘Consulting Tells, Advisory Builds’ with the approach, delivery style, depth of involvement, and client expectations often diverging. 

Consulting is Often Project Based & Expert Led

Consulting typically involves providing expert analysis, solutions, or recommendations to solve specific problems. Consultants are often hired to deliver a defined outcome within a set timeframe. 

Expert-driven: ‘We’ll analyse the issue and TELL you what to do.’ 

Project-based: Often tied to a single initiative (e.g. restructure, system implementation). 

Client dependency: The consultant does most of the heavy lifting. 

May lack implementation support: Once advice is delivered, it’s often up to the client to execute. 

Examples:

  • A strategy consultant designs a 5-year growth plan. And leaves the client to implement.
  • A technology consultant selects and implements a new CRM. And leaves the client to implement.
  • A restructuring consultant builds a cost-cutting framework. And leaves the client to implement. 
Business Advisory is Ongoing, Collaborative & Impact-Focused

Collaborative: ‘Let’s work together to unlock the right path for your business.’ 

Ongoing relationship: Not just a one-off fix, it’s about consistent values and growth. 

Client empowerment: Helps clients build internal capability. 

More coaching and facilitation: Less about providing all the answers, more about guiding the process. 

Examples:

  • Helping a business owner with pressing profitability or team challenges over a series of 1-2 hour meetings 
  • Coaching a leadership team to improve culture and performance. 
  • Facilitating workshops on strategy, profit improvement or succession planning. 

Key Differences at a Glance

Feature

Consulting

Business Advisory

Role

Expert

Coach / Facilitator / Trusted Advisor

Duration

Short to medium term (project)

Medium to long term (ongoing)

Focus

Solve specific problems.

Improve overall business performance

Approach

Directive ‘here’s what to do’

Collaborative ‘let’s work it out’

Client involvement

Low to moderate

High

Value perception

One-off solution

Continuous improvement

In summary, consulting tells, advisory builds. Consulting solves isolated problems. Business advisory builds capability, trust, and long-term impact.

What’s Next?

Reach out to Mindshop for a walk through of our complete business advisory support ecosystem to discover its potential to support your success. Contact a Mindshop Regional Director here.

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