New podcast out February 1. Building a second brain.

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The Authentic Advisor

Ep. 51 Delivering what customers value most, with a distinct competitive advantage with Jonathan Coles & Iain Good, Premiumisation

In this episode of the Authentic Advisor, James Mason discusses competitive advantage with Jonathan Coles and Iain Good from Premiumisation Partners. They explore the importance of understanding customer value, defining competitive advantages, and aligning team perspectives to enhance business success. The conversation emphasises the need for businesses to engage with their customers, challenge internal perceptions, and continuously adapt their strategies based on customer insights.

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